Change color on clicked links

Hi everyone,

Thank you for your candid feedback and for sharing exactly how this is impacting your campaigns.

We want to provide some transparency on why this isn't a simple button we can add, and why it happens in the first place.

In web design, controlling the color of a clicked link is done using a piece of code called the :visited CSS pseudo-class. However, email design is very different from web design.

Major email inboxes (like Gmail, Outlook, Yahoo, and Apple Mail) are notoriously strict and actively strip out or ignore custom :visited CSS code. They do this for privacy and security reasons (to prevent malicious senders from using CSS tricks to "read" a user's browser history based on what color links turn). Because the inbox strips out our custom code, it forces the link to revert to the universal default HTML visited color: dark purple.

This means even if we built a tool that let you select "Light Green" for your clicked links, Gmail and Outlook would likely block the code and turn it dark purple anyway!