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Shouldn't Constant Contact Lead by Example with Targeted Emails? Re: October Newsletter

0 Votes

Just some feedback about the Constant Contact Newsletter itself. 

As someone who's been using Constant Contact for a while, I appreciate their focus on speaking directly to your audience and creating targeted email lists. However, it struck me recently—why aren't they applying this advice themselves? For example, we received Thanksgiving-themed emails despite being based in the UK, where Thanksgiving isn't celebrated.

It's something we’re used to brushing off, but it made me wonder—shouldn't Constant Contact, a company that emphasises the importance of relevance in email marketing, lead by example? If we're constantly reminded about the value of segmentation and personalization, surely they could fine-tune their messaging to match their global audience.

Or am I missing a setting I should be using?

 

2 Comments
Amanda-S
Employee
Status changed to: New

Hi, @user104406! You're absolutely right that the better the personalization, the better the email! In this instance, we have settings in place to ensure that customers don't receive newsletters with seasonal information that isn't applicable, but it looks like this one was sent in error. We'll be checking into it on our end. 

 

Thank you for calling it to our attention!

William_A
Administrator
Status changed to: Closed - Indirectly Fixed
 
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