Constant Contact / Salesforce free integration

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I found the instructional information on the CC / Salesforce free / included integration but there isn't any information on what it allows you to do between the two platforms. I am not referring to the paid integration from Cazoomi or other vendors, but the one that you can get right from the App Exchange (photo below):

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Are there more details on what this integration allows or a video on how it works?ย 

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Best reply by Kyle_R
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