County Libraries Using Constant Contact

[DeborahR398]

Just wondering if there are any county libraries using Constant Contact? If so, how are you using it? What are your results? Thanks

[Kyle_R]

Hi there! We do have county libraries that are using Constant Contact quite successfully, but I don't think any saw your post. I'll say the library accounts I've seen will typically use email campaigns to send out information on library events on a bi-weekly or monthly basis. Typically, to segmented lists for different audiences such as teen/young adult, educators, and general news list that might all receive different content. The last account I saw was sending to a rather large list and getting an incredible 50% open rate!

Are you currently collecting contacts to segment into different interests for the library?