Desktop open rate 98%, mobile 2%- how is this possible?

[LittleSunflower]

Hello, I'm trying to work on fundraising campaigns for a non-profit and all of our emails show that an overwhelming majority are read on desktops which seems inaccurate.  I've looked up the industry standard and its showing that as many as 60-80% of emails are now read on mobile, but ours are at the 2% level which concerns me.  Any insight as to why this is occurring, or how we can plan for this discrepancy?  It seems like either something isn't working, or we are missing a large audience that we should be capturing via mobile devices.

Thanks for any insight!

[William_A · Accepted solution]

Hello @LittleSunflower ,

While a significant difference in desktop vs. mobile opens can be a result of an account's contacts demographics or even their industry, based on your data I don't believe that's the case. Such an extremely low mobile open report is much more likely the result of Apple's privacy changes, since that corresponds to when we first started receiving reports of these more extreme open differences. 

It is something our devs are keeping an eye on, however we're ultimately beholden to what Apple allows to be reported back to us for opens, clicks, etc. from programs using the iOS. For more info regarding Apple's privacy changes, and how it can affect reporting, I'd recommend taking a look at this article.

[LittleSunflower]

Thank you so much William D- I have talked to 4 different agents at Constant Contact and none of them could provide a valid reason for the discrepancy.  Your reasoning makes complete sense and I appreciate you taking the time to explain the new Apple algorithm that affects our mobile vs. desktop open rates.  Thank you!