Find your least engaged contacts using segmentation

what is the criteria for "lease engaged". Is it the contact did not open in 3 months, 6 months, 1 year or ??? Thanks you

1 reply
Best reply by William A

Hello @FearlessKitty ,

 

Engagement levels are unique to your account and recalculated each week based on the number of emails you’ve sent, which contacts you’ve targeted for each mailing, your email open rate, and your email click rate. For more info on how engagement metrics and segmenting work, as well as insight on what you can do to re-engage the least engaged, I'd recommend going through this article.

View original

Collect Points. Unlock Perks.

We're here to help!

Ask A Trainer

Looking for marketing assistance? Ask your questions & receive immediate guidance from our team of professionals Monday through Friday.