Find your least engaged contacts using segmentation

[FearlessKitty]

what is the criteria for "lease engaged". Is it the contact did not open in 3 months, 6 months, 1 year or ??? Thanks you

[William_A · Accepted solution]

Hello @FearlessKitty ,

Engagement levels are unique to your account and recalculated each week based on the number of emails you’ve sent, which contacts you’ve targeted for each mailing, your email open rate, and your email click rate. For more info on how engagement metrics and segmenting work, as well as insight on what you can do to re-engage the least engaged, I'd recommend going through this article.