Google Analytics 4 and email links

Can email campaigns be tracked via GA4?   If so, how is this configured?

4 replies
Best reply by William A

Hello @PaulC624 ,

 

If you're wanting to use Google Analytics 4 for your email campaigns' links, you'll need to create a custom URL for each link you want to track. Please check out this article for more info.

View original
Webinar

Join our free, interactive event with expert Jay Schwedelson to learn data-backed strategies for high-performing subject lines. June 25, 2026

The world's largest virtual email marketing conference. November 12-13th.