When it comes to boosting leads for your small business, there is a whole array of marketing tools you can leverage such as email campaigns, pay-per-click ads, search engine optimization (SEO) on your website, and website lead capture tools. Relying on one or two of these will produce results, however, when they are all integrated, they work in harmony to generate more leads than relying on just one or two of these tools.
Here's how each of these tools work to drive more leads:
I hope these suggestions are useful to you. Do you have tips to share with the Community on how you generate leads for your business?
Need to know more? Contact me, I am always happy to help.
David Fischer Solutions for Growth Schedule a call - https://bit.ly/ScheduleDavidCall Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
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Great short video. Thanks for including @DavidFischerSolutionsForGrowth!
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Great ideas! I assist with a nonprofit and while it was a struggle to get them to accept we needed to spend money to make people aware of our events, it paid off. We host a weeklong event in March every year and this year, we had multiple people tell us they found out about our events through Facebook ads and they didn't know they existed!
Great article and video, David. Thank you for sharing.
I think SEO is a valuable tool that often gets overlooked. Of course, major platforms like Google don't necessarily always advertise exactly what the search algorithm prioritizes and it gets changed all the time. Instead of just throwing spaghetti at the wall and seeing what sticks, go to your search platform of choice (and maybe even compare/contrast multiple search platforms) and think about how YOU would search for what you're hoping people search for. You can think of the obvious keywords and maybe the not-so obvious keywords. You can also think about how people might be thinking of what they're looking for and typing in the wrong thing (like a misspelled word). Review the search results that appear near the top of the page (after the sponsored results) and make note of what type of webpage appears. Is it the front-of-site for a company? Is it their community message board? Is it a blog? This can guide you towards understanding what people are looking for and how the search engine prioritizes certain types of pages depending on the search parameters.
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