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Integrating from CC to SF

Hi, I'm currently working on integration between CC and SF. I've realized that the integration seems only work from SF to CC (one-way sync) except for the opt-out field. Please correct me if I'm wrong. I'd love to find out ways to do two-way integrations in other areas such as sharing contact data across both platforms so that subscribed contacts can be shared and updated on both platforms. If there is no two-way integration between SF and CC, what other alternative ways can there be?
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