Opt-In Database Build

[JodieC1]

Our B2B database is over 30K implied users.  Since COVID, I have noticed that there are more opt-outs per email send.  I think this is because getting in front of customers had become increasingly difficult and email was a strongly used method of communication. 

Granted our opt-out rate is still under 1%, but 1% of 30K is still quite a lot of missing contacts.  I do send messages to segmented databases so that the message is tailored for the intended audience.

I'm thinking it is time to start an official opt-in program.  Are there any best practices that can be shared for a database this large?

Many thanks!

[William_A]

Hello @JodieC1 ,

I'd advise taking a look at these articles for handling opt-ins, including ho to handle existing contacts:

• Enabling Confirm-Opt-In for new signups
• Reconfirming-Opt-In for existing contacts
• Customizing the COI and Update Profile emails

See also:

Contacts in Awaiting Confirmation status

Implied permission collection methods for quality emails

Constant Contact email permission policies