Pruning a mailing list
I'm having a "discussion" with a cohort about mailing list pruning and can't see an answer to this question. I want to periodically prune names from our list who never open mail from our organization and haven't done so for a period of years. My teammate - who is much more tech savvy than I - figures that some of those non openers may use ad blocker software, so that we can't tell if they have in fact opened our mail.Â
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Do CC stats on engagement take this possibility into account and is he right to want to guard every name on our list?Â
1 reply
Best reply by William A
Hello @CeliaR38 ,
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You can use segmentation to filter out contacts who've chronically not opened your emails. You can then further manage this segment by adding it to a list, determining which contacts may still be worth keeping (such as very recent additions based on Date Added), and then deleting all the remaining non-openers and the segment list. There's also our pre-built low engagement segmentation, which you can use to re-engage those specific contacts that rarely if ever open your emails.
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Our system won't be able to capture if a contact's opens/clicks are from security software, nor their lack of opens / clicks. If you're concerned about this being a widespread possibility for your particular contacts, you may need to investigate and monitor your contacts on a more individual basis.
