We've historically used one Sender Name (our organization name) on all emails, but have been seeing the linear trend line on our open rates decline. For a new email newsletter we recently sent, we changed the Sender Name to the name of the email publication. The name still included the name of our organization. We did this intentionally, as we wanted to convey a new experience for readers. However, while the open rate is beating our average, it's not by much.
Is there any chance changing the Sender Name was a little too clever for its own good? I realize it may have made no difference.... just asking.
