Sender Name Impact on Open Rates?

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MaryF586
Rookie
0 Votes

We've historically used one Sender Name (our organization name) on all emails, but have been seeing the linear trend line on our open rates decline. For a new email newsletter we recently sent, we changed the Sender Name to the name of the email publication. The name still included the name of our organization. We did this intentionally, as we wanted to convey a new experience for readers. However, while the open rate is beating our average, it's not by much.

 

Is there any chance changing the Sender Name was a little too clever for its own good? I realize it may have made no difference.... just asking.

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Kara_D
Employee
0 Votes

Hi !

 

Thanks for reaching out to the Community! There are a lot of factors that go into deliverability, and sometimes small changes can have a large impact. Please check out this article: Tips to improve and maximize your email deliverability rate, and Contact an Account Review and Delivery Specialist if you have additional questions. 


Kara.D
Community & Social Media Support

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.

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Kara_D
Employee
0 Votes

Hi !

 

Thanks for reaching out to the Community! There are a lot of factors that go into deliverability, and sometimes small changes can have a large impact. Please check out this article: Tips to improve and maximize your email deliverability rate, and Contact an Account Review and Delivery Specialist if you have additional questions. 


Kara.D
Community & Social Media Support

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.
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