Why are my test and final emails going to the junk folder?

We are having a problem with all our test sends and final sends being filtered to our junk folders. Could this be a problem with our server or is this something anyone else has experienced, and if so, any suggestions to fix?

deliverability

3 replies

Best reply by William A

Hello @Babson ,

Here are some general best practices for deliverability.

Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up additional authentication for your emails - whether that's through us if you have a free domain (e.g. Gmail, Yahoo, AOL, etc.) or via self-authentication if you have your own domain (such as through a business or other organization).

If you'd like to learn more about safelisting, and what it entails:

Safelisting domains in a security system

Safelisting email addresses in an email client or security system

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.

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