Update your email and sign-up form footer settings

[LICADD]

Hello, I would like to know if it possible for those who are unsubscribing from an email list can be provided with the option to filter how they would like to receive emails. For instance, if a subscriber would like to be email bi-weekly or once a month that they can be able to choose that option rather than fully unsubscribing from the email list. Is this possible?

Many thanks

[William_A · Accepted solution]

Hello @LICADD ,

When a contact unsubscribes, they're unsubscribing from all of your lists. This is done reasonably straightforward to ensure compliance with various anti-spam laws, federal and international. 

Using the Update Profile system, you can include this as an alternative link in your email footer, which contacts can select to update their list membership, based on the lists you make viewable and editable. If multiple list options are available in your UP form, those options will also appear on the unsubscription confirmation page, as an alternative for contacts that click the unsub link in the footer. 

Remember that not all lists need to be included in the UP / unsub setup. Contacts will only be able to manipulate their list membership for the ones you've explicitly selected to be available, viewable options. Contacts will simply see those available lists' names on the UP form / unsub confirmation page, and be able to decide if they'd prefer one of those. So, in your case, you'd probably want to setup your email lists to be based on how often you would be sending to them - e.g. "Daily" list for daily sendouts, "Weekly" for once-a-week, "Bi-weekly" for once every other week, "Monthly," "Only Holiday Specials," etc. 

See also:

Unsubscribed contacts overview