Using the Contact Management Dashboard

[JennyG]

I want to keep my monthly cost as low as possible so I want to delete contacts who are no longer viable customers. I am not clear if I should delete or just not include them in a list. 

[William_A · Accepted solution]

Hello @JennyG ,

Simply removing contacts from lists doesn't make them inactive / non-billable. You'll want to fully remove unviable contacts, like bounces and low-engagement contacts.

You can use segmentation to filter out contacts who've chronically not opened your emails. You can then further manage this segment by adding it to a list, determining which contacts may still be worth keeping (such as very recent additions based on Date Added), and then deleting all the remaining non-openers and the segment list. There's also our pre-built low engagement segmentation, which you can use to re-engage those specific contacts that rarely if ever open your emails.