Variable tags on landing page = not working, in email = working?

SOLVED
Go to solution
LoriP459
Campaign Collaborator
0 Votes

Trying to set up an email with an associated landing page where both use variable tags. Specifically [[firstName]], [[lastName]] and [[companyName]].

This page states that this should be possible on both the email and the associated/linked landing page: https://knowledgebase.constantcontact.com/articles/KnowledgeBase/48289-Using-variable-tags-in-Consta...

When I create the email, there's an "Insert" option in the "Text" pop-up menu where I can successfully insert tags that work fine when testing the email. (IMPORTANT: for testing, I have set up and actual "Testing" contact list with internal contacts to use in order to test how the variable tags are working, I'm not simply trying to use the "Send test email" function.) However, there is no "Insert" option in the "Text" pop-up text menu when creating the landing page. Inserting the tags manually does not work in any way that I can determine. I cannot find anything specific to inserting these variables on the landing page anywhere. What am I missing?

Related, the limited documentation about using these tags is very misleading/confusing when you see the tags described as [[xxx]] and then when you place them in an email there is a completely different syntax with curly brackets {xxx}

I have tried different browsers, just in case.

Screenshots of the two different "Text" menus in the reply because I couldn't attach them to this post.

1 ACCEPTED SOLUTION
William_A
Administrator

Just wanted to report that our higher level technical team got back to me, and they confirmed that landing pages can't accept variable tags at this time, based on their current design. They've pinged our Knowledge Base team to get the article updated, and have created a new feature request for the LPs' functionalities. 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

Top Answer
William_A
Administrator

Just wanted to report that our higher level technical team got back to me, and they confirmed that landing pages can't accept variable tags at this time, based on their current design. They've pinged our Knowledge Base team to get the article updated, and have created a new feature request for the LPs' functionalities. 


7 REPLIES 7
LoriP459
Campaign Collaborator
0 Votes

This is the "Text" menu when composing copy in the email, "Insert" works for adding the tags here. (Edit to note: you see the curly brackets used once you "Insert" the variable tag that's shows as double square brackets in all the documentation - [[firstName]] & [[lastName]] )

 

Screenshot 2023-07-12 at 10.25.45 AM.jpeg

 

This is the "Text" menu when constructing the landing page, without the "Insert" function and there's nothing I can find about this and nothing I do manually is working. (Edit to note: I had inserted the [[companyName]] tag you see here manually.)

Screenshot 2023-07-12 at 10.23.39 AM.jpeg

William_A
Administrator
0 Votes

Hello @LoriP459 ,

 

Admittedly, I'm a bit perplexed why the landing pages are included in the article as well, since they have to exist functionally independent from emails, as well as other internal account elements like contact details.

 

Just to make sure our bases are covered, our higher level technical team is going to take the case, and look further into it - to see if this is a glitch, or to confirm this is something that isn't available and we need to update the article.

 

With that said, I would advise going forward that landing pages like custom, survey, and lead generation cannot include contact elements, nor any other variable tag elements.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
LoriP459
Campaign Collaborator
0 Votes

Thanks for the reply. I'm over my technical head saying this, but I was hoping that this was a benefit given that CC is hosting the landing page and creating the email and houses the contact list that drives them both.

Basically, once the email had the variable tag added to it, that user ID/information was passed through any link from that CC email to any CC landing page in some way. 

 

But again, I'm way out of my league here and all that was assumption that I thought the article validated.

 

Otherwise, why would I bother hosting the landing page on your site over a page I created on my own URL? Just so the designs can match (and making them match here isn't exactly automatic)?

William_A
Administrator
0 Votes

The landing pages are there for customers of ours that either don't want to or can't generate additional landing pages on their own site. Or if they need to quickly throw together a little pop-up page, generic thank you page, or something else the CLP could cover (as an example). 

 

If you're able and willing to use a site builder you already have access to for creating your own custom webpages, I encourage you to so you'll have additional creative control.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
LoriP459
Campaign Collaborator
0 Votes

Ok, understood, thanks. It's likely on me for ascribing too many possible benefits to the idea of having the three (contact list/email/landing page) connected through CC.

 

I will be most interested to hear the determination of your technical team.

William_A
Administrator

Just wanted to report that our higher level technical team got back to me, and they confirmed that landing pages can't accept variable tags at this time, based on their current design. They've pinged our Knowledge Base team to get the article updated, and have created a new feature request for the LPs' functionalities. 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
LoriP459
Campaign Collaborator
0 Votes

Appreciate all the replies, William. Disappointed, but at least it seems like I wasn't completely unfounded in my hopes and dreams for how this could potentially work 😂

Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
Aug 07
Constant Contact Community Walkthrough and Demo
2:00 PM - 3:00 PM EST
Jul 25
Webinar: Master Your Digital Marketing Metrics
2:00 PM - 3:00 PM EST