Got a 'How do I' question? Join our live 'Ask a Trainer' session happening now for instant help and pro tips!

What is considered a "Opened" email?

SOLVED
Go to solution
SteveC907
Rookie
0 Votes

When someone receives an email and views it from the reading pane of their email client, without clicking on it, does this count as an "Opened"?

1 ACCEPTED SOLUTION
William_A
Administrator

Hello @SteveC907 ,

 

Opens are tracked based on a 1x1 pixel transparent image inserted automatically on all email campaigns. If the recipient's "reading pane" doesn't allow images to download / show, then the open won't be able to be tracked.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

2 REPLIES 2
William_A
Administrator

Hello @SteveC907 ,

 

Opens are tracked based on a 1x1 pixel transparent image inserted automatically on all email campaigns. If the recipient's "reading pane" doesn't allow images to download / show, then the open won't be able to be tracked.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
SteveC907
Rookie
0 Votes

Thank you for the prompt reply. That explains why some of my customers tell me they saw my email but my campaign shows that they never opened it.

Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
Aug 07
Constant Contact Community Walkthrough and Demo
2:00 PM - 3:00 PM EST
Jul 25
Webinar: Master Your Digital Marketing Metrics
2:00 PM - 3:00 PM EST