If you're looking to build landing pages that work, there are some simple guidelines you can follow. A landing page is used to gather information from a specific audience and works to introduce that audience to a business, product, or idea. Landing pages typically have a single, targeted goal.
Constant Contact offers many conversion-focused, pre-built landing page templates that you can use, available within your Constant Contact account. See our tutorial on Sign Up landing pages or read our article to learn more about creating custom landing page templates.
To build successful landing pages that lead to conversions, make sure they include these three elements:
- Strong visual appeal
- Persuasive information
- A clear call-to-action
Most landing pages use a single, full-width background image. This minimal approach helps to cut down on the number of elements the customer can focus on. Because the image(s) on your landing pages are such an important part of the experience, be sure to use high-quality, high-definition images that are exciting or pleasant to look at. The visual appeal of your image is incredibly important.
To encourage conversion, persuasive information -- like your business's mission statement or your product's unique value add -- should be included. Customers' purchasing decisions are driven by price, product value, and trust in your brand. Use short paragraphs throughout the landing page to explain or reinforce these points.
Finally, make sure to guide your customers through to the next step. Whether you want them to share their contact information, take a survey, or complete a purchase, include clear call-to-action buttons or a form that makes it easy for your customer to take action.
Landing pages are one of the best and most missed features in Constant Contact. Having a page builder that is so diverse for so many reasons and needs is priceless. Let's face it, putting a page on our website for every single need isn't always realistic, and having a page as described above without the confusion of the competing header and footer and sidebar... is critical when building a sales funnel.
The Landing Page is the Swiss army knife of marketing elements!
And last but not least, there is an AI Content Generator built right into the toolbar, so even when you know what you need your page to be "about" you don't have to have the copy to finish... or even start!
Aaron Wesley Means ACTIVATE Business Solutions Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |  |
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