Why are bots following the links in my emails?

The click statistics of some of our e-mails have suddenly gone up - I don't think we have suddenly become more popular, I suspect there are bots being used by some of our email recipients which automatically try out links in e-mails, perhaps as a cybersecurity measure. But this means we have no way of knowing how many 'real' people are clicking on the links. Has anyone worked out a way to solve this problem?
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