Choose the Right Social Media Platform for your Business

Which social media platform is right for me?

When deciding which platform to use, it's important to consider your industry, available resources, and goals. You don't need to be present on every social media channel, so take the time to evaluate these factors and tailor your strategy to each platform.


As you develop your social media expertise, you may discover more about your audience or recognize opportunities on other platforms. Play around with what works best for your business and customers.


How do I connect my social media accounts to Constant Contact?





With nearly 2.5 billion monthly active users, Facebook is the largest platform and ideal for businesses aiming to increase brand awareness, generate leads, or retarget engaged audiences. It offers a significant return on investment.


To set up your Facebook Page and connect it to Constant Contact, you must connect a Facebook profile to it. You can create multiple Facebook Pages, so when you're ready to create a post, you can choose the pages you want to share to. Keep in mind that Facebook and Instagram do not allow posts to personal profiles through third-party apps.




Nick_S_0-1715701551912.jpegSimilar to Facebook, Instagram is popular among a younger audience and provides more opportunities for organic engagement through features like the discover page, hashtags, and location tools. It's great for industries like food, travel, and museums, and a great place to effectively utilize influencer marketing.


Our social tools connect to your Instagram Business Profile that is linked to your corresponding Facebook account. Once your Facebook and Instagram accounts are connected, you can easily manage your posts through your Meta Business account and create and share posts.




If you're a B2B company or in the luxury goods and services or technical sectors, LinkedIn is a must-have platform in your social media strategy. It caters to a professional audience and offers great opportunities for networking and industry-specific content.


Each LinkedIn account can have one personal profile page and multiple Company Pages can be associated with it. Once your LinkedIn account is connected, you can create and share posts.

What are some best practices for social media marketing?



  • Optimize your profiles - Ensure your social media profiles have accurate and up-to-date information about your business. Use relevant keywords to improve search visibility.
  • Share high-quality content - Post interesting and relevant content that aligns with your brand voice. Use good lighting and sound quality for visuals. Consider using Constant Contact's AI content generator for tailored captions.
  • Maintain consistency - Stay top-of-mind by posting regularly and consistently. Plan your posts in advance using a content calendar and schedule them in Constant Contact. Take advantage of important dates and holidays for inspiration.
  • Engage with your audience - Interact with your followers by asking questions and responding to their comments. Use social media as a platform to build meaningful relationships with your customers. Establish guidelines for staff responding on behalf of the company, such as templated responses for common questions or providing contact information for support inquiries.

How often should I post?


Determining how often to post on social media can be challenging, but here are some factors to consider:


  • Audience size - If you have over 10,000 friends or followers, you can post more frequently to increase visibility. For smaller audiences, posting at least three times a week up to once a day is sufficient.
  • Time of day - Post when your audience is active, but also consider your availability to respond. For example, LinkedIn users are active during traditional business hours.
  • Content variation - If your posts cover diverse topics, you can post more frequently. If you repeat the same content, fewer posts are needed. Ensure well-timed posts and vary the wording to maintain reader interest.
  • Engagement - Pay attention to how engaged your audience is. For a smaller group of vocal supporters, post less frequently but engage more in comments. For larger audiences with lower engagement, increase posting frequency and engage when possible. Check your reporting to gauge audience reactions.
  • Sense of urgency - If you have time-sensitive events or need immediate audience response, post more frequently. However, avoid constant urgency to create a meaningful response from your friends and followers.

Remember, finding the right posting frequency is a process of trial and error. Regularly assess your audience's response and adjust accordingly.


What should I post on social media?


There are lots of creative ways to engage your audience on social media! Here are some ideas:


  • Showcase customer feedback by sharing testimonials and positive reviews.
  • Promote your events. For more information on promoting your events on social media, check out this article.
  • Share discounts, freebies, or other promotional offers with your followers.
  • Feature holidays that will resonate with your audience.
  • Provide tips and tricks about your area of expertise.
  • Host giveaways to help grow your list and encourage social media engagements.


📣 Check out our Own the Social Sphere guide.

By following these best practices, you can optimize your social media marketing efforts and effectively engage with your audience. Use this free worksheet to help you plan your marketing calendar.

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Last update:
‎05-15-2024 09:18 AM
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