To maximize the value of your email marketing efforts and increase your subscriber base, capture sign-ups on your website. From popup to inline, we'll explore practical and effective ways to grow your email list and engage your audience.

What is a sign-up form?

A sign-up form is a form you can add to your website that captures email addresses and other information from visitors. It's customizable and user-friendly, too!


Here's an example:


An example of a sign-up form visible on the website.An example of a sign-up form visible on the website.

How do I set up a sign-up form?



One of the first steps to growing your email list is to make it easy for visitors to subscribe. By adding a prominent sign-up form to your website, you create a seamless experience for your audience. Which type of sign-up form you choose depends on the layout of your website and what makes sense for your audience.


We have a few types to choose from:


  • InlineEmbeds wherever you can put it, across multiple webpages.
  • Pop-upPops into view after a specific amount of time.
  • Fly-outSlides into view while people are browsing.
  • BannerStretches across the top or bottom of the page.


Keep it simple by asking for just their name and email address. Remember, you can always gather more information in future interactions.


To encourage visitors to sign up, offer a lead magnet or incentive that requires them to provide their email address in exchange for access. This could be an ebook, whitepaper, template, or any other valuable resource relevant to your niche. By providing something of value, you enhance the likelihood of visitors sharing their contact information.

Why do I need a sign-up form?


There are several compelling reasons why someone should put a sign-up form on their website.


  • Build an email list of interested individuals who voluntarily opt to receive updates and information from you.
  • Establish a direct and reliable channel to communicate with your audience, share announcements, and promote products or services.
  • Gather valuable customer data, including email addresses and demographic information, for targeted marketing campaigns and personalized communication.
  • Track and analyze visitor behavior to gain insights into audience preferences and optimize marketing strategies.
  • Increase engagement, drive conversions, and grow your subscriber base on your website.

How do I get people to my sign-up form?


When used strategically, sign-up forms can be a powerful tool to grow your list. However, it's important to strike a balance between capturing leads and not overwhelming your audience. Use forms sparingly and ensure they provide value to your visitors.


2024-03-19_14-45-30 (1).png


Consider the visibility of your sign-up form. Is it visually appealing and reflects the same branding as your website? If you're using an inline or banner form, are they visible from the moment someone lands on your website? If you're using a pop-up or fly-out form, make sure to consider the potential behavior of your visitors. You can change the trigger timer on a pop-up or the position of the fly-out to hit when and where you might expect customers should see them. 


Use these strategies to significantly increase the contacts on your email list. Remember to make sign-up forms easily accessible and highlight valuable incentives. Growing your email list and engaging your audience is an ongoing process, so continuously monitor and optimize your strategies for the best results.


Related: Grow Your List Online: Signup Landing Pages


Don't miss out on the opportunity to grow your audience and drive success by incorporating a sign-up form on your website today! Join the conversation and let us know which sign-up forms you're using or talk with your peers about sign-up form best practices!

Version history
Last update:
‎03-20-2024 10:07 AM
Updated by:
Labels (1)