Are you ready to take your business to the next level? One powerful way to do that is by growing your email and SMS lists through paid advertising. Paid media allows you to promote your products or services to a specific group of people, increasing your chances of getting high-quality new contacts.
In 2026, Constant Contact makes this easier than ever by bringing your social and search ads directly into your marketing dashboard.
Which kinds of paid media should I use?
To get started, click Social & Ads in the left-hand sidebar menu. Use this list to help you decide which platform is right for you.
Facebook & Instagram Ads
With billions of users across the Meta ecosystem, these platforms are a goldmine. You can create highly targeted ads based on demographics, interests, and behaviors.
The Secret Sauce: Use a Facebook Lookalike Audience to target people who "look" like your current best customers.
Google Ads (via Kliken)
These are search-based ads that appear right at the top of Google results when someone is looking for your specific services. Constant Contact partners with Kliken to streamline this experience, so you don't have to be a Google expert to win.
Advantage: You reach people precisely at the moment they are searching for what you offer. Learn how to set up Google Ads with Kliken here.
Facebook & Instagram Lead Ads
Lead ads are specifically designed to grow your list. When a user clicks your ad, an instant form pops up—pre-filled with their Facebook contact info—so they can join your list in two taps.
SMS Growth: You can now collect mobile numbers for SMS marketing. Note: Ensure you have completed your SMS registration in your account settings first to enable this feature!
How do I get people to notice my ads?
Before you put down your hard-earned money, make sure your ad is optimized for clicks:
Use the AI Content Generator: Not sure what to write? Use our AI assistant to draft three versions of your ad headline and body text.
Stunning Visuals with Canva: Use the enhanced Canva integration to create eye-catching graphics that are perfectly sized for the platform you’ve chosen.
Clear Call-to-Action (CTA): Whether it's "Sign Up," "Learn More," or "Get the Discount," make it unmistakable what the user should do next.
Whichever platform you choose, incorporating paid media into your strategy helps you reach a wider audience and find new customers from the vast sea of social media and search users.
