Deborah J. Rinckey is a seasoned marketing strategist, entrepreneur, and nonprofit leader with over 30 years of experience helping businesses and organizations thrive. She is the founder and owner of Market Wise, an Alaska-based marketing and consulting agency where she has partnered with dozens of clients to deliver measurable growth through digital campaigns, email marketing, and strategic communications.

In addition to running her business, Deborah currently serves as Director of Development for the American Heart Association – Alaska, where she leads corporate sponsorship development, donor engagement, and community campaigns that support lifesaving initiatives across the state.

A nationally recognized Elite Constant Contact Certified Solution Provider, Deborah is an expert in designing high-performing email campaigns that increase engagement, strengthen brand presence, and drive revenue. She blends creativity, empathy, and data-driven strategy to craft authentic marketing solutions that resonate with audiences and deliver results.

Based in Eagle River, Alaska, Deborah brings an adventurous spirit and deep sense of community to everything she does—whether building corporate partnerships, leading nonprofit campaigns, or guiding small businesses toward sustainable growth.

Areas of Expertise:

Digital Marketing & Email Marketing

• Owner of Market Wise for 30+ years, helping clients grow through digital and

• email campaigns

• Elite Constant Contact Certified Solution Provider with expertise in automation,

• personalization, and analytics

• Skilled at integrating CRM systems, social media, and digital platforms into

• cohesive strategies

Fundraising & Sponsorship Development

• Proven record in nonprofit development, securing six-figure sponsorships and

• donor commitments

• Experience cultivating lasting corporate partnerships and managing giving

• societies

• Strategic event planning and fundraising campaigns that align with mission

• impact

Strategic Communications & Brand Growth

• Expert in storytelling and persuasive messaging tailored to diverse audiences

• Development of collateral, proposals, and digital strategies that build awareness

• and engagement

• Skilled trainer and coach for organizations seeking to elevate their

• communications

Leadership & Community Engagement

• Entrepreneur and consultant supporting small business success for over three

• decades

• Former Executive Director of the Chugiak Eagle River Chamber of Commerce,

• managing a $500,000 budget

• Deep community ties across Alaska, connecting businesses, nonprofits, and

• leaders

Professional Strengths

• Exceptional communicator and trusted advisor

• Empathy-driven, client-focused marketing approach

• Resilient, adaptable, and solutions-oriented leader

• Confident and persuasive, able to inspire action and build strong networks