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The Fastest Way to Use AI in Your Marketing Without Losing Your Voice
The number one thing I hear from small business owners about AI is this: "I tried it once, and it sounded nothing like me, so I got frustrated and stopped." I get it. A generic prompt gets you a generic result. You've seen it yourself on someone else's newsfeed. The dreaded "AI Slop." But here's what I've learned after integrating AI into my own marketing workflow and teaching it to my coaching clients: the problem isn't the tool. It's the approach. AI isn't meant to replace your voice. It's meant to kill the blank page so you can spend your energy on the parts that actually require you. Try this the next time you sit down to create content: Don't ask AI to write your post. Ask it to start one. Give it your topic, who you're talking to, and the one point you want to make. React to the draft. Fix what doesn't sound like you and give it your own flavor. You'll be done in a fraction of the time. Pro-tip: after you rewrite it, drop it back into the thread and say "Here's how I rewrote it: ..." to help it understand your voice even more. Use it for the small stuff that slows you down most. Subject lines. Hooks. Caption options. These are the pieces that eat 20 minutes of second-guessing. Let AI generate 5 to 10 options and pick the one that fits. Mine what you've already created. Drop a blog post or newsletter into AI and ask it to pull out three social captions. You did the thinking once. Let AI do the stretching and repurposing. The hours you get back aren't coming from AI doing the work for you. They're coming from you spending less time staring at a blank screen. Want the full breakdown of how to build this into a weekly workflow? Read the full article here. 1007/07/2026Please add an eyedropper tool to the color picker window
I've been using Constant Contact for over a decade, and I am also a graphic designer. I often want to match the background color of an email campaign to a color in the image I've selected for the theme of that email. Having an eyedropper tool to pick the color from the image would be a great help and time saver! Thank you. 1007/07/2026āļø Summer Automation Check-In
Summer often means vacations, long weekends, and busier schedules, but your marketing doesn't have to take time off. What automations have you set up to keep your business running smoothly while you're away or juggling a busy season? Tell us: š“ What automation(s) are you currently using? (Welcome series, abandoned cart, birthday emails, event reminders, re-engagement, etc.) ā° What challenge does it solve? (Saving time, staying connected while you're on vacation, following up with customers automatically, etc.) š” If you could recommend one automation every small business should have running this summer, what would it be and why? Bonus: Share a screenshot of your automation or a tip you've learned along the way! 1207/07/2026My newsletter
I send out a weekly newsletter. I have problems getting networking event sponsors sending me info on their events? 1207/07/2026We're moving over to Constant Contact from another service - how to import Unsubscribes?
We imported our mailing list of subscribers, but now need to bring in the 'unsubscribes' before sending out our first email newsletter. I thought of importing them and tagging them with an unsubscribe tag, but not sure that will accomplish what we need to do? 0207/06/2026
America's Automotive Trust
How a Nonprofit with One Marketing Guy Keeps Five Brands Running on Email
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