Marketing 102

Take your marketing skills to the next level. Dive deeper into strategy, list growth tools, targeting, and campaign optimization and advance your knowledge.

Session 1: Maintain Your List

🎥 Watch: Maintaining Your List

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Read: Maintain Your List

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Resources

Review

Marketing 102 Members

Session 2: Creating a Multi-Channel Campaign

🎥 Watch: Turn Goals into Marketing Campaigns

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Read: How to Create a Campaign That Stands Out

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Activity: Let’s Play Marketing Bingo!

Let's Play

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Session 3: Metrics & Tools

🎥 Watch: Measure What Matters

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Read: Optimizing Email Campaigns for Engagement and Conversions

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Resources

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Session 4: Contact Segmentation

🎥 Watch: Boost Engagement with Segmentation

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Read: Maximize Your Campaigns-The Need for Contact Segmentation

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Activity: Let’s Get to Work on Segmentation

Segment your list

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