Improvement

Enhanced Integration for Blackbaud Raiser’s Edge NXT

Release date
Wed, Nov 12

We’re excited to announce an upgrade to our Blackbaud Raiser’s Edge NXT integration!
This update now allows Blackbaud users to connect multiple Constant Contact accounts within a single Raiser’s Edge NXT environment — giving nonprofits more flexibility and control over how they manage consent and unsubscribes across their programs.

💡 What’s New

Each Constant Contact child account can now be linked to a specific RENXT Consent Category — such as Newsletters, Event Invites, or Donation Appeals. This lets each program, ministry, or regional team manage its own communications independently while maintaining compliance and consistency across the organization.

🤓 Why It Matters

This update was designed to reflect how real nonprofit organizations operate — often across multiple teams or chapters — while ensuring smooth supporter communication and compliance. With this enhancement, you can:

  • Keep each program’s communications separate but compliant.

  • Automatically sync contacts and consent data between RENXT and Constant Contact.

  • Align fully with Blackbaud’s category-based consent model for simple audits and reporting.

  • Ensure unsubscribes only affect the relevant category (not all communications).


✨ Common Challenges — Solved

Common Challenge

How This Update Solves It

One unsubscribe stops all emails

Each category unsubscribes independently

Risk of compliance violations

Accounts tied to deleted categories are paused automatically

Complex list maintenance

Automated sync between RENXT ↔ Constant Contact

Poor supporter experience

Supporters stay subscribed to topics they care about