“We’re all just trying to get through this life together,” says Al Yeck. “So let’s help each other.”
As the Executive Director of the Veterans Healing Farm in Hendersonville, North Carolina, Al leads an organization devoted to enhancing the mental, emotional, and physical well-being of U.S. veterans and their families.
A former Marine — and a former marketer — Al juggles many responsibilities in his role as Executive Director. He divides his days between managing the business side of the nonprofit and the farm itself, which doesn’t leave him much time for marketing.
His primary goal for the organization is to achieve financial solvency. That means marketing is especially important for getting the word out to local veterans groups, gardening groups, and others who might be interested in the farm’s mission.
Al leans on Constant Contact to help him spread the farm’s message efficiently. In this episode of Be a Marketer, Al and host
Dave Charest, Director of Small Business Success at Constant Contact, dig into the joys and challenges of running a nonprofit and the marketing tactics that are helping the farm grow.
Meet Today’s Guest: Al Yeck of Veterans Healing Farm
☕ What he does: Al is a Marine Corps veteran and the Executive Director of Veterans Healing Farm, a nonprofit with a mission to enhance the mental, emotional, and physical well-being of U.S. veterans and their families.
💡 Key quote: “I just urge you, if you’re hurting, mentally or emotionally, to seek help… There should be no stigma attached to it. If you’re hurting, mentally [or] emotionally, join the club. We’re all broken. And we’re all just trying to get through this life together.”
