7 Steps for Consumers in Recognizing a Brand

Participating Solution Provider

7 Steps for Consumers in Recognizing a Brand

Let's roll the clock back to Marketing 101 and define the true meaning of branding. " Brand is a name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers " - American Marketing Association.


  1. What is a logo? A clear graphic design creating a visual clear concise image and message to consumers. How will consumers recognize your brand? 
  2. Mobile friendly responsive website with clear explanations of products and services with calls to action.
  3. Even though we all live in the digital marketing world. Print copies are still essential. Consumers are visual and like to still read business cards, brochures, card stacks, signs, sandwich board signs, flyer's.
  4. Direct Mail with the "Every Door Direct Main Program" from the USPS extremely cost efficient for small business owners and nonprofit organizations. Include a QR code to " Join Our Email List" 
  5. Which Social Media platforms do you currently for your business? Be sure to keep all Social Media platforms updated across the boards. Include your logo on all Social Media platforms.

                  *  Facebook Business page

                  *  LinkedIn personal page

                  *  LinkedIn company page 

                  *  Twitter 

                  *  Pinterest

                  *  Snap Chat App

                  *  Instagram  

       6. Email Marketing creates brand awareness, generates revenue and profit and repeat business

       7. Create a blog educating consumers on your products and services 


A few thoughts to keep in mind. Always be authentic and remember it's your brand reputation. Speak from your heart. Maintain a clean online presence. Turn a negative into a positive if your business should receive any negative comments on Google Reviews or Yelp. 


" The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation." - Marc Benioff

" Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms." - Simon Mainwaring


Cheryl Henchar from Cheryl's Creative Services is an Authorized Local Expert Speaker and Certified Solutions Provider with Constant Contact. Cheryl conducts weekly seminars and webinars on the values of email marketing for small business and nonprofit organizations. 


If would like to learn more about Cheryl's Creative Services, please contact Cheryl at (203) 249-0487 or via email: cherylscreative@cherylscreativeservices.com


Click on the button if you would like to sign up for our monthly email list. 






Cheryl Henchar
Authorized Local Expert Speaker 2015
Rookie of the Year Award 2014 Solutions Provider with Constant Contact
Certified Solutions Provider 2015
(203) 249-0487
Register for our "Making Sense of Online Marketing for Retail" Webinar

Join us on Thursday, August 13th at 2pm ET for a free webinar where we'll discuss how to incorporate online marketing into your retail store.

Read More