Marketing Digest

Sky Candle Co., founded by Albert Feldman and Greg Dekermenjian, is a shining example of how a small business can  illuminate its path to success even during challenging times. The company, which specializes in clean, vegan, non-toxic candles, diffusers, and room sprays, began as a side hustle. Named after the owners' beloved dog, Sky, the business took off during the COVID-19 pandemic, a time when the world seemed to pause, and many small businesses faced uncertainty.

Email list segmentation is the process of creating separate email lists based on any number of factors that influence how, when, and why customers are receiving communications from your business. Segmented email lists make sure your customers receive personalized messages at the right time.

You know you need to be reaching out to the people on your email list regularly, but you also need to make sure that they aren’t feeling overwhelmed. Discover the right frequency for your audience!

July is a tough time of year to stay in touch with your audience—between vacations, travel, and beating the summer heat, you’ll need something attention-grabbing (or cooling) to give them a reason to engage.

Welcome to our monthly "What You May Have Missed" roundup! In this post, I’ll highlight some of the top articles and posts that you might have missed on the Constant Contact Community in May 2024. Whether you're a small business owner, nonprofit professional, or marketing enthusiast, we've got valuable insights and discussions to share. So, let's dive in and catch up on the latest happenings!

From a modest college-era venture to thriving hospitality empire, Matthew Polstein's journey has taken some unexpected turns! Learn how they transitioned from physical mailers to online marketing and what Constant Contact tools make a big difference for their marketing strategy.

Welcome to Community Coaches Callout, where we shine a light on the awesome individuals who make up the Community Coaches team. These dedicated super users go above and beyond to provide invaluable product and marketing insights to their fellow users in the Constant Contact Community. Our Coaches bring a unique perspective as business owners themselves.

We're thrilled to highlight David Fischer of Solutions For Growth for the month of May.

Check out our latest guide on AI in Marketing and unlock the power of artificial intelligence for small business and nonprofit success.

Gear up for the summer by aligning with one or many of the holidays and celebrations in the month of June.

Discover why your emails end up in spam folders and learn how to prevent it. Build trust with your customers and avoid being labeled as a spammer."