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Member Blog – Marketing

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Marketing to the Rescue

Unlike other industries, home services companies have to get invited to a strangers home before they can sell. Content marketing can help break down the barriers.

Blog posts, videos, and social media updates can peak customers’ curiosity about new products and services. Reviews, testimonials, and social shares of comments from happy customers help you build a referral process which transforms one job well done into many opportunities

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There are so many things you can do on social media, but where do you start?  That is a particularly difficul question when you are talking with travel agents who have so much opportunity becuase of the visual and aspirational nature of the travel agency.

 

To answer the questions I  boiled down my suggestions to a list of seven key steps every travel agent should follow.

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According to our 2016 small business social media survey, Twitter use as a business tool is down significantly among small business owners. This was probably one of the biggest surprises in this year’s study. While it has been declining almost every year since 2012 this is the first year it has fallen below 10%.

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MarketingIcons_Cover_blue.jpg

 

Think you have too many social media accounts? Try walking in the shoes of the social media managers of the NCAA with 31 different accounts across multiple platforms. I am sure the first question to pop into your head as you read that statistic is “Do you really need ALL those accounts?”

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Sometimes the hardest part of the live broadcast journey to having content to share. Especially if you plan to scope more than once per week. So I am going to bring you not only some general ideas to get your creative juices flowing but also actual ideas and inspirations you can jump into today so you don’t have to wait to scope.

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Have you heard about Periscope? It has been around longer than your kids were out of school for the summer and yet already it is up to 300 million users (100 million came on in the first 10 days they were live)! Periscope is just one of the big players in the live broadcasting apps and tools that social media users are adopting in droves.

 

With all of these great new live broadcasting tools more and more people are trying to get over their fear of of being live on camera without a delay or chance to edit video. In this blog post I will talk to you about the 5 tips for getting comfortable on camera and looking your best.

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Being on LinkedIn for over 4 years, I will attest to it being a usable, practical, and interactive tool for networking. However, users need to remember one key thing, that LinkedIn is still the social media platform of choice for professionals.

 

Improper LinkedIn etiquette can alienate your professional contacts and turn away prospective employers from hiring you. In my experience, when it comes to LinkedIn etiquette, there are a few best practices that you should consider:

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  • social media
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Social Media to Win.jpgHalf-hearted participation in social media is far worse than no participation at all. A few scattered posts just broadcasts to the world that as a business, you’re okay with doing things half-heartedly. Obviously, that’s a branding message that no one wants to send. The key to social media success for small business owners is to show up as the unique, funny, and loveable human being that you truly are, with consistency and with commitment. 

 

Read on to learn how to be in it to win it.

 

 

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  • social media