opt out

[KandyS]

can a user opt out of a certain type of email but not all? We send two types of email campaigns to our members, informational/important that they really should not opt out of. Then we send another that is a marketing/ad type email on behalf of our affiliates that our members may want to opt out of. I have unsubscribed from several lists that do offer a multiple choice of which type you want to opt out of and which ones you want to keep receiving.

[William_A · Accepted solution]

Hello @KandyS ,

Using the Update Profile system, you can include this as an alternative link in your email footer, which contacts can select to update their list membership, based on the lists you make viewable and editable. If multiple list options are available in your UP form, those options will also appear on the unsubscription confirmation page, as an alternative for contacts that click the unsub link in the footer.

Remember that not all lists need to be included in the UP / unsub setup. Contacts will only be able to manipulate their list membership for the ones you've explicitly selected to be available, viewable options. Contacts will simply see those available lists' names on the UP form / unsub confirmation page, and be able to decide if they'd prefer one of those.

See also:

Unsubscribed contacts overview