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Constant Contact wants to help you succeed! We’re celebrating our professional service programs on the Constant Contact Community this month and you have a chance to try one of the services for free! Learn more.
Hi there, perhaps we can be of help. We are one of Constant Contact's award-winning Certified Solution Providers and for the past 10 years, have been managing a large number of email programs for Constant Contact clients, saving them a huge amount of time, and ensuring their emails look great and are done right. More information here.
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Stop the insanity
However, if you're not getting the kind of results you expect or desire, consider Albert Einstein's famous quote:
"Insanity: do ing the same thing over and over again, and expecting different results."
Here are some ways to start getting different results in your business:
Make sure your business cards include your email address and are on paper one can write on.
If the copy on your website is the same as when you created it 10 years ago, update it.
Ensure that the content of your newsletter answers the reader's question, "What's in it for me?"
If you're still mailing the same postcard and getting only a few "bites," consider offering different bait. Try a new or different offer or incentive.
Consider making presentations to groups to get your company's name out.
Train your staff to up-sell and cross-sell.
Ensure your professional services firm has a regular, outgoing tool to stay top-of-mind of prospects and referring parties.
If you've been avoiding social media, embrace it. It's a significant and truly business-building form of networking.
Learn how to network effectively, when you sit behind a desk it's hard for people to "find" you.
Make sure there is a call to action in all of your marketing material.
Shake it up
If you're going to stay ahead of your competition you have to change, adapt and innovate. Know what they're doing, and take their great ideas and put your own unique spin on them. Remember Lorde's famous quote:
"There are no new ideas. There are only new ways of making them felt."
Break outside of the lines sometimes. That may be what it takes to get your prospects' attention. Shake it up whenever you're given the chance. For example, if you're a cupcake bakery, and your competition opens a cupcake bakery down the block, don't just sit and fume. Consider what you could do to make a bigger splash. What about doing different themed cupcakes every week? How
about ocean-themed cupcakes one week (with an awesomeseaweed frosting), zoo-themed cupcakes the next week (with zebra or tiger-striped frosting) and perhaps Tiffany-inspired cupcakes the week after with jewel-encrusted cupcakes glittering in your case?
Impact requires effort
This leads to another principle of better marketing. Repetition is easy, comforting and requires less effort.
Impact requires effort and originality. Changing your cupcake theme every week requires significantly more effort. But you can bet that far more people will be lining up to try your Tiffany cupcakes, than the run-of-the-mill cupcakes down the block.
If you're not sure how to get better results for your business,consider a marketing review. Like an accounting audit, it's designed to ensure you are using the right marketing tools effectively and following best practices. By identifying tools you are not using, and ensuring you are using your current tools to their maximum potential, you'll be on the right track to expect better results.
At Solutions for Growth, we are experts at marketing and conduct marketing reviews that pinpoint changes to make in your business that will bring you significant results right away. We'll help you haul in a much bigger segment of your market.
If you want something to change in your business, you need to "rock the boat" for that change to occur.
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Here are a few tips to ensure the name starts your company off on the right track.
1. Be Memorable
Customers need to find it easy to remember. Although you want to stand out, choose a name that uses standard spelling, that requires no explanation, and, above all, is easy to pronounce.
2. Think About Connotations
When clients hear the business name, they should immediately think of your products or services. Nonsense words and acronyms tend to be especially bad choices as they mean very little to customers. Base your name around a keyword or create a clever (but obvious) pun. However, be careful to research your choices carefully to ensure that potential names do not mean something negative in another language.
3. Use a Name That Allows You to Expand
Bear in mind the business might expand to other areas in the future. Keep the name flexible enough that it will still make sense if you add a product line or increase the range or location of services.
4. Be Unique
Check that possible names are available both as a domain and trademark. You should avoid names if something very similar or a variation already exists. In some cases, consulting an attorney is a wise move.
5. Test Your Name
With three to five really great names, test them out. Read your list aloud and visualize potential names into provisional logos. Conduct research with your target audience. This is incredibly important, even a name that passes through all the above stages may still fall flat on the market.
Picking the right name is a tricky but essential process that contributes to your success. If you are struggling to find the perfect name or are unsure about the best way to test your ideas, consider working with an expert.
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Laura, love those suggestions. Particularly the private browsing...good point! I also enjoyed your other article (linked in point 3), about social media handles...who knew about keeping all those things in mind? Thanks for the good read!
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