Hello,
We email our customer base regularly, normally once a week with information relevant to them. The open rates for this have genuinely been extremely good and sustained over the last year, so we have grown to understand what to expect. (around 15-20% for Groups and 35-45% for individuals)
Since late February both our individual and group customer open rates have dropped by around 50%. The last group email achieved an open rate of 10% and the last individual one just 15%.There is no obvious cause for this and it is clearly very concerning for us. I suspect that these have started landing in junk boxes and we saw this ourselves as we are on the mailing list for testing purposes. Is there anything we can do, short of moving email client, if our Constant Contact emails start getting flagged as spam?
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