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About SamB12
SamB12
Regular Participant
since
12-03-2014
05-18-2022
5
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04-14-2022
06:36 AM
HI there, Just a quick question regarding open rates - has there been a major change to how these results are calculated in the past few months? We carry out monthly reports and record each open rate for our comms, and it seems that every communication has improved it's open rate quite significantly in the past few months. We wondered if our statistics are accurate or if there is a reason that open rate is higher? Kind regards, Sophie
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06-22-2021
09:00 AM
Hello Michelle, we had a similar problem earlier this year which it turned out was related to validation on the email domain. Effectively it needs to validate that Constant Contact can send as the domain, by changing this we restored our open rates overnight. This was flagged by the deliverability team though so they are probably the best place to start for an explanation, but this may be the cause.
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03-09-2021
07:12 AM
Open rates continue to be extremely low but we are also opening emails ourselves (as we send some internally to managers) which aren't being tracked. Is there an issue with open rate tracking perhaps rather than deliverability?
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03-04-2021
10:33 AM
Hi CCA-JBG, this is certainly a possible factor but is an odd one overnight. Also we saw similar drops in our to business emails, which won't be using Gmail in all likelihood. It is unfortunate that something I'm extremely glad of from a personal standpoint in Gmails promotions folder is causing a problem for the work version of me and others!
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03-03-2021
07:29 AM
Hello,
We email our customer base regularly, normally once a week with information relevant to them. The open rates for this have genuinely been extremely good and sustained over the last year, so we have grown to understand what to expect. (around 15-20% for Groups and 35-45% for individuals)
Since late February both our individual and group customer open rates have dropped by around 50%. The last group email achieved an open rate of 10% and the last individual one just 15%.There is no obvious cause for this and it is clearly very concerning for us. I suspect that these have started landing in junk boxes and we saw this ourselves as we are on the mailing list for testing purposes. Is there anything we can do, short of moving email client, if our Constant Contact emails start getting flagged as spam?
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