My strategy to make this a successful holiday season is actually really simple. All year I have been working with the mentality of "If you stay ready, you ain't gotta get ready." Leading up to this season, I have been editing my contacts to make sure we have all the right updated information and that they are subscribed to the lists that matter to them. We are a non-profit centered around improving the lives of the homeless youth in our state so getting the message out is massively important. We send updates about shelter options, weather advisory notices, and updates about getting supplies like blankets or tents. If an important campaign is missed or sent to the wrong person, it can make a huge difference to the youth they serve.
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