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The "Hidden Gem" Feature
What is the one specific feature you completely ignored or scrolled past for months, only to realize later it is your absolute favorite time-saver? Whether it is the new "Saved Content" blocks, the mobile stacking controls, or the Canva integration, share the "aha!" moment that changed how you build campaigns. 1207/01/2026It happened again.
I got off a call the other day. The person calling said, "Ken, I've been getting your emails for awhile. I don't always open them, but your brand shows up regularly, and I knew when I needed a service like yours, I knew you'd be there for me. And now I need your help." She's now a client. All you need to do is show up regularly. So the point is this: Send an email to your list on a regular basis. It doesn't have to be long. It just needs to show up in their inbox. It builds confidence that you'll be there when they need you. 3106/30/2026What You May Have Missed — June 2026 Community Highlights
June kept the momentum going; great member conversations, a packed webinar, and some content worth bookmarking. Fun Friday: Invent a Holiday This one delivered. Abigail asked everyone to make up a completely random holiday and add it to the calendar, and replies poured in. 53 comments later, we had everything from "National Inbox Zero Day" to some truly unhinged takes that we'll let you discover on your own. If you missed it, go read the thread. It's a good one. Success Comes Through Time Community member AlbertKaufman shared something simple and genuinely worth reading: years of consistent newsletters turned his contacts into his best referral partners. No hack, no shortcut, just showing up regularly and being yourself. Short post, solid reminder. A Client's Success Story KenCountess broke down what happened when he took over a client's struggling email program: inconsistent branding, varying fonts, unpredictable send times, 14-18% open rates. After tightening up the design consistency and cadence? Open rates near 40%, clicks up dramatically. A clean before-and-after that's worth sharing with anyone who thinks their emails "just aren't working." Sometimes the Littlest Things Make the Biggest Impact @traceyleedavis shared a quiet moment from a client coaching session that turned into something bigger than email marketing. A reminder that showing up for your clients, really showing up, matters in ways that go beyond the work. Worth a read. Your Top 10 Email Marketing Questions — June 2026 We pulled the most frequently asked email marketing questions from the past three months and answered all of them in one place: open rates, list building, spam filters, click rates, send frequency, subject lines, deliverability, ROI, and where AI actually fits into your workflow. That's June! See you in July. 71106/30/2026Looking for help for emails for a Realtor
I have been a partner for a long time, but only in the past 6 months have I started working with a Realtor.🏠 We have been sending out shortish newsletters 2x month and listings 2x per month. Our open rate is roughly 27-35%, but our click rate is still only 1%. We have tested different mail dates and times. I’m don’t have access to who has bought homes from her to compare with who has clicked on the various links in our emails. She has indicated that she doesn’t seem to think it is working. I am wondering what your experience with Realtor emails has been and what your open rates and click rates are, how often are you sending out, and how are you able to quantify if it is working. 🙏 But really ANY assistance would be super helpful for me. 👏 1406/30/2026From Likes to List: Turning Social Media Followers Into Email Subscribers
Tomorrow is Social Media Day, and today is National Camera Day, so let's talk about the place where all those great photos and posts you're creating can actually do the most work for your business. Here's something I want every small business owner to hear: your social media followers are not your owned audience. They are borrowed. Every single one of them. If Instagram, Facebook, or LinkedIn changed their rules tomorrow (and they will), your access to those people changes too. Your email list? That goes wherever you go. So the real power move isn't just showing up on social media. It's using social media to move people onto your email list, where you actually own the relationship. A few ways to do that: Put your email signup link in every social bio. Not buried in a Linktree five clicks deep. Right there, easy to find. Mention your newsletter in your posts. A simple "I go deeper on this in my newsletter, link in bio to subscribe" works beautifully. Create a lead magnet, something genuinely useful that your ideal client would actually want, and promote it on social. A checklist, a short guide, a template. Something specific enough that they'll trade their email address for it. Social media is the front door. Email is the conversation that happens once they walk in. Both matter, but only one of them is truly yours. Are you actively moving your social followers to your email list? What's working for you? Or what's getting in the way? I'd love to hear where you're at with this. ELITE Advocate | Small Business Expert 4106/29/2026
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