In this episode
Renée Chaplin (VP of APAC at Constant Contact) interviews Nicola Votier (CMO of Poolwerx).
Introduction of Nicola, the CMO of Poolwerx
Discussion on the day-to-day tasks of a CMO at Poolwerx
Understanding the importance of national and local marketing strategies
The role of technology in Poolwerx' marketing efforts
Addressing the challenges faced by Poolwerx in the current economic climate
How Poolwerx supports its franchise partners with marketing and training
Discussion on the future of Poolwerx, including digital transformation and the use of AI
