A strong CTA is what drives engagement and turns a reader into a customer. While you might have a few links in an email, there’s usually one "Main Event." Pro-Tip: The longer your email, the more important it is to place that primary CTA near the top (above the fold) so your audience doesn't miss it!
Better Buttons, More Clicks
A button is the most effective way to draw the eye to your CTA. We’ve recently rolled out some fantastic enhancements to our button tool, giving you total control over the look and feel of your links.
You can now customize:
Borders: Change the color and width, or adjust the radius to create perfectly rounded corners.
Padding: Adjust the vertical and horizontal space inside the button to make the text pop.
Margins: Control the spacing around the button to give your design some breathing room.
Full-Width Layout: You can now toggle buttons to stretch across the full width of your email for a modern, mobile-friendly look.
Want to see these settings in action? Check out the full guide here: 👉 Insert and customize a button in an email
What Should Your Button Say?
The design is important, but the words get the click! Here are some high-performing examples from our Knowledge Base to inspire your next send:
Retail: Buy it now, Shop the sale, Find yours
Events: Reserve your seat, Register today, Please RSVP
Non-Profit: Donate today, Support our cause, Get involved
Engagement: Discover, Explore, Try it yourself, Learn more
Have you utilized these new button features in your emails yet? I’d love to hear what CTA text has been a "winner" for your audience—drop your successful examples in the comments!
