Constant Tips: How to exclude contacts from a campaign?

Every Tuesday we'll share tips, tricks, and insights on using Constant Contact and online marketing

How to exclude contacts from a campaign?

Segmentation is an important aspect of making sure the right contacts are getting the right communications and/or promotions. Constant Contact offers a few different ways to segment your contacts, but let's focus on tags in this article.

What is a tag?

Tags are labels you can add to contacts.

What are examples of tags?

Another example: You handle email communications for a high school. You have one list called Parents, but you only want to target the parents of sophomores. Sophomores is the tag! You would have the different grades broken into tags: Freshmen, Sophomore, Junior, and Senior.

You might have contacts on separate lists that nonetheless might have some shared commonality between them that you might occasionally want to highlight (or exclude) when scheduling an email. Tags accomplish this!

Okay, but how do I do this?

Fear not, our trusty Knowledge Base has an article that will walk you through how to filter your contacts by tags when sending an email.

Did this help? Have questions? Let us know in the comments!