Growing your contact list can often feel like an uphill battle. You know you need to expand your audience to grow your business, but managing sign-up forms, social media platforms, and digital ads across a dozen different browser tabs can quickly become overwhelming.
Have you checked out the Audience Growth Center in your account? We've designed this page to be your single source of truth for list growth, putting all the tools and analytics you need in one easy-to-manage location.
What is the Audience Growth Center?
Rather than treating email and social media as separate silos, the Growth Center brings them together. At a glance, your dashboard showcases your combined audience growth by displaying the number of new email contacts that joined your list and the number of new social followers you've accrued across your linked accounts over the past 30 days.
Your List-Building Toolkit
The Growth Center gathers all of Constant Contact's most essential growth tools in one place. Don’t be afraid to try something new to see what resonates with your audience! From this hub, you can launch:
Sign-up Landing Pages: The quickest way to entice contacts to join your list online. Just create your page and drop the link anywhere! (Bonus: They are SMS compatible).
Website Forms: Easily embed banner, flyout, inline, or pop-up forms directly onto your existing website.
Lead Magnets: Turn anonymous social media followers into marketable email contacts by offering them mobile-friendly contact forms, surveys, or downloadable content.
Digital Ads: Pick your demographics to reach a highly targeted audience on Facebook, Instagram, and Google, driving them directly to your sign-up forms.
Text-to-Join: If you're registered for SMS marketing, set up a keyword so customers can text you from wherever they are to opt-into both email and text marketing.
QR Codes: Take your online marketing offline! Generate unique QR codes for your landing pages to use on physical print media, storefront windows, or menus.
Manage and Measure in One Place
Beyond just creating the campaigns, the Growth Center allows you to manage them. All of your growth-oriented campaigns are available here, allowing you to preview, edit, publish, and deactivate them as needed. You can filter by campaign types and track detailed analytics to see exactly which methods are driving the most sign-ups, allowing you to make data-driven decisions about where to spend your time.
Where to Find It
Finding the hub couldn't be easier. Just log in to your Constant Contact account, navigate to the menu on the left-hand side, and click Audience > Growth center.
By centralizing your efforts, you can build a stronger, more engaged contact list without the headache of jumping between platforms. Make sure to read our Using the audience growth center article to explore all the tools available to you.
