Evan Kirstel, tech influencer and founder of eViRa Health, has built one of the largest B2B social audiences by showing up consistently, curating conversations, and turning digital presence into measurable influence. He joins the Be a Marketer podcast to explain why small businesses shouldn’t obsess over going viral and what really matters when building an audience that drives results.
In this episode, you’ll hear how showing up as a person, not just a logo, helps build trust online, why consistency and community outweigh follower counts, and what Evan recommends if you only have 15 minutes a day to market your business. You’ll also discover why documenting your journey, highlighting others, and focusing on trust over trends can be the difference between noise and real impact.
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Additional Resources:
Create a Social Post and schedule it to publish on social media
Use the Content Generator to write email, landing page, social, and SMS content for you
Allow Constant Contact to publish to your social media accounts
Meet Today’s Guest: Evan Kirstel of eViRa Health
👤 What he does: Tech influencer, B2B content creator, and founder of eViRa Health, a Boston-based agency that helps executives and companies grow influence and customers through social media.
💡 Key quote: “It’s not about the number of followers, it’s about being a trusted source of content.”
👋 Where to find him: Website | LinkedIn | Instagram | X
👋 Where to find eViRa Health: Website | LinkedIn
What is Be A Marketer with Dave Charest?
As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the 2x Webby Award Honoree Be A Marketer podcast! New episodes coming in July!
