What does it take to grow from 100 to nearly 400 franchise locations in just five years, without losing sight of people first?
Marcus King, Global CEO of House of Colour, joins the Be A Marketer podcast to share how the UK-founded style and image consultancy scaled internationally by balancing empathy with structure. With operations in seven countries and rapid growth in the U.S., Marcus explains how the franchise has managed to maintain its personal, one-to-one impact while equipping stylists with the systems they need to thrive.
In this episode, you’ll hear why empathy and structure are the secret ingredients to scaling a people-first business, how House of Colour empowers solo entrepreneurs with marketing and operational support, and why Marcus sees email as a critical channel for maintaining brand consistency and driving ROI. You’ll also learn how the company uses community, culture, and communication to turn growth into something sustainable.
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Meet Today’s Guest: Marcus King of House of Colour
👤 What he does: Global CEO of House of Colour, an international franchise helping people discover their best colors and styles, with operations in seven countries and rapid growth in the United States.
💡 Key quote: “Empathy and structure are the secret ingredients to scaling a people-first business.”
👋 Where to find him: LinkedIn
👋 Where to find House of Colour: Website | LinkedIn | Instagram | Facebook
What is Be A Marketer with Dave Charest?
As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the 2x Webby Award Honoree Be A Marketer podcast! New episodes coming in July!
