Do the fundamentals of marketing still matter in an age of AI, social, and shiny new tools?
Neil Patel, entrepreneur, bestselling author, and co-founder of NP Digital, joins the Be A Marketer podcast to share why timeless fundamentals are the foundation for any successful marketing strategy. Named a top marketer by Forbes and the Wall Street Journal, Neil has helped businesses of all sizes, from Amazon to startups, drive growth by focusing on what works.
In this episode, you’ll hear why Neil believes in “search everywhere optimization,” how ugly marketing often outperforms polished campaigns, and why the fundamentals earn you the right to experiment with trends.
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Additional Resources:
Easily create a multi-channel campaign out of a single email, social post, or SMS
Create a Social Post and schedule it to publish on social media
Meet Today’s Guest: Neil Patel of NP Digital
👤 What he does: Co-founder of NP Digital, a global digital marketing agency with offices worldwide. New York Times bestselling author and one of the world’s most recognized marketers.
💡 Key quote: “If you do the fundamentals, you earn the right to try the shiny objects.”
đź‘‹ Where to find him: Website | LinkedIn | Twitter | YouTube
đź‘‹ Where to find NP Digital: Website | Facebook | LinkedIn
What is Be A Marketer with Dave Charest?
As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the 2x Webby Award Honoree Be A Marketer podcast!
