Custom HTML Emails in Automation Paths Triggering “Missing Product Block” Error

I’m running into a confusing issue with Automation Path Builder and hoping someone can clarify or has experienced the same.

I’m attempting to use a custom-coded email within an automation path, which — based on Constant Contact’s documentation and UI — appears to be supported (including the option to “Build with HTML” when adding an email step).

However, when I try to activate the path, I receive the following error: “One or more product blocks in this email are missing a product selection.”

The issue is... there are no product blocks in my email.

To be clear, the email is extremely baseline and compliant with standard email coding best practices:

  • Fully inline CSS (no <style> blocks)

  • No external scripts or dependencies

  • Images are hosted with absolute URLs

  • No personalization logic or dynamic content

  • No ecommerce or product-related elements whatsoever

It’s essentially a very simple, lightweight HTML email.

I’ve also tested this by:

  • Rebuilding the email from scratch in the custom code editor

  • Removing any potential legacy/template elements

  • Ensuring the email is not based on a pre-built ecommerce template

Despite this, the error persists which makes me think this may be:

  1. A limitation tied to specific automation types

  2. A hidden template/product block dependency in the path

  3. Or a backend/account-level restriction on custom HTML emails in automations

Has anyone successfully used custom-coded emails in automation paths recently?
Or is there a known limitation that’s not clearly documented?

Would appreciate clarification here, especially since this functionality is actively promoted across Constant Contact’s documentation and automation setup experience.

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