It's easy to get bogged down in the day-to-day elements of your business.
So don't forget follow up.
It's a fact that it costs as much as 7 times more to find a new customer than to do more business with existing customers.
So follow up!
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Is your small business or nonprofit losing time and engagement to outdated or confusing social media advice? April 23, 2026 2:00 pm ET
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