You have a powerful digital marketing platform available to you as part of your Constant Contact partnership.
This article will help familiarize you with the features available, and how they can be used to help you grow your book of business.
Run an event or webinar.
Hosting an event takes effort, but it’s a great way for you to raise broader awareness of your business.
Use the Constant Contact Events tool. Your account already has an Events tool that makes it easy to create a landing page, capture registrations, and send out automated emails.
Webinar Resource Guide
Earn $500 in an hour with webinars
Post your webinar on the community events page
Use Paid Ads and Facebook Look-alikes
You don’t need a huge budget to generate leads with paid advertising for your business.
Google Ads: Choose your keywords wisely — the more competitive the term, the higher the price.
Facebook & Instagram Ads: These are generally going to be lead ads and they will direct interested parties to your website.
Yelp: Advertising on yelp is pay-per-click and the review site allows you to set a given budget.
Capture Leads
We all know that social media is a great way to increase your reach, and that posting videos and interactive content will get you noticed. But impressions doesn’t always equal income unless you can generate leads, and landing pages are just so last century.
Try out Contact Contact’s lead magnet tool. Using AI, the tool creates fun and interactive quizzes that will encourage more subscribers to find you and your services.
Automate your referrals
Client referrals matter for two big reasons: They show that your current clients trust and respect you, and they save you a lot of money on marketing. Happy customers are your greatest advocates.Can you showcase their results on your website? Would they speak about their successful campaign at an event? Clients may even “like” you on Facebook or write you a referral on LinkedIn.
You don’t necessarily need to pay your current customers to make a referral. In their eyes, they’re helping someone they care about by pointing them in the direction of a trusted business.
But many customers don’t make referrals unless they get something out of it. That’s why companies often offer rewards programs, special packages, discounts, and cash incentives for successful referrals.
Learn more about how to start a referral program here.
Nurture your prospects to help close the sale.
Your prospects could meet with you for a consultation or take advantage of samples of your services and content that you’re sharing for free. During this stage you should be focusing on discovering their needs, then showing them how you can solve for them. We recommend providing prospects relevant content via an automated email nurture flow.
To get you started, you can navigate to the “Partner Marketing Templates” section of your free Constant Contact account’s template picker.
Packaging and Pricing your Marketing Services
Here’s the thing, it’s not just about the tools available to you in Constant Contact. A big part of your partnership with us is the service opportunity that these tools provide you with—the work that you can do for your clients, and what you charge them for doing that work. This is on top of the 18% ongoing revenue share* and New Account Bonuses earned for every net-new Constant Contact account you sell.
If you set your client up as “managed”, you can set them up with our Single Bill option to pay for your clients’ accounts, and then bill them separately for the cost, plus the services you provide.
Learn all about the partner program basics and how to set up Single Bill on our Knowledge Base.
Earning Passive Income via Referrals
Referring users to Constant Contact is an easy way for you to generate a passive income — just promote your unique referral link and we’ll handle the rest. You also earn the same financial rewards for referred and managed accounts!
Customize your referral link to choose which plans you want to highlight and if you want a “trial” and/or “buy now” experience. Once a prospect fills out the form found at your referral link, our sales team will close the sale and/or help them get started. All accounts opened by prospects after visiting your referral link will be credited to your partnership. Your URL must include "pn=" and your partner ID.
If you’re not doing the following, you’re missing out on earning extra income in the background as you’re focusing on growing your business.
Co-brand all URLs
Add your partner name after “...?pn=” to the end of every Constant Contact URL you share so all accounts opened after visiting the link will be credited back to you.
Update your Website
Create a “services” page on your website promoting Constant Contact, and the services you provide around the software.
We provide website banners, videos, logo options, and more in your free Constant Contact account.
Update your Email Signature
Make sure to include your referral link in your email signature!
Include “Start a free Constant Contact Trial” text and incorporate the “Constant Contact Partner” logo.
Use your Constant Contact partner account to market your own business and your referral link. And just like we mentioned in the section on finding prospects, include your referral link in your automated welcome email flow for your prospects.
Generating Repeat Business
Repeat customers spend 33% more than new customers and refer your business 50% more than one-time buyers, so make sure you build relationships that lead to recurring clients.
Know clients’ expectations and exceed them.
Keep a consistent approach to your marketing service delivery to demonstrate you believe in your strategies.
Between projects, take the time to reach out to clients with news or information relevant to their business, and make sure they’re aware of your full range of services.
Continue to expand your own skill set to stay sharp on the latest marketing best practices and technology.
Keep learning about your clients’ businesses and industries. Show them what you know—continued outreach with ideas will keep you top-of-mind.
Now get out there and start growing your business with Constant Contact!
*18% ongoing revenue share is paid for 2 years.
