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Paulette Hernandez, widely recognized as The Marketing Witch, leads Pauwerful Strategy LLC, a bilingual full-service boutique agency specializing in marketing, branding, and AI-driven business growth. Based in Orlando with a global reach, Paulette partners with businesses to elevate visibility, engagement, and revenue through powerful strategies using Constant Contact’s tools for automation, list growth, and email optimization. With more than 20 years of experience in marketing, public relations, and leadership, she helps entrepreneurs and organizations design data-informed, high-converting campaigns that inspire trust, loyalty, and measurable success.