Nonprofits
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Harnessing the Power of Google Ad Grants for Nonprofits
With Google Ad Grants, eligible organizations receive free advertising credits—up to $10,000 per month—to promote their missions, raise awareness, and drive meaningful engagement. To make the most of this grant in 2026, it isn't enough to just "set it and forget it." Google has specific quality standards to keep your grant active, including maintaining a 5% click-through rate (CTR) and having valid conversion tracking in place. Whether you're promoting events, driving donations, or increasing volunteer sign-ups, your ads need to be hyper-relevant to what people are searching for. Seamlessly Connect Your Strategy You can maximize the effectiveness of your Google Ad Grants by leveraging the latest features in the Constant Contact suite. Don't let those new leads from Google sit idle! Lead Capture & Sync: Use our Google integration to automatically sync new contacts from your ad landing pages directly into your mailing lists. AI-Powered Optimization: Use our new AI Content Generator to draft compelling ad copy that resonates with your target audience, then repurpose that same high-performing copy for your email newsletters. Cohesive Reporting: With advanced reporting, you can track how your Google Ads traffic interacts with your website and eventually converts into a long-term supporter in your email database. Tips for Staying Compliant and Effective To optimize your ad content and keep your grant in good standing: Avoid Generic Keywords: Google now requires "mission-based" keywords. Instead of bidding on "charity," try "local food pantry volunteer opportunities." Conduct Keyword Research: Use thorough research to identify the specific terms your donors are using. Automate Your Quality Checks: Set up automated rules in your ad account to pause low-performing keywords (those with a quality score of 1 or 2) to ensure your account stays healthy. By harnessing the power of Google Ad Grants and Constant Contact’s 2026 toolkit, nonprofits can extend their reach further than ever before. Check out our Nonprofit Marketing Calendar for more ideas on how to time your ads with major awareness days! Have you taken advantage of the $10,000 monthly grant yet? Let us know your success stories or questions in the comments below! ⬇️ow ⬇️ Editors Note: Updated with product and market updates as of 2026 Continuing the Conversation: The AI Prompt Challenge
AI is only as good as the prompts we give it! In our webinar, AI for Good: Practical Strategies for Nonprofits we learned that adding context, clarity, and detail can completely change the output. Whether you attended the webinar or not, try your hand at writing an AI prompt you could use in your nonprofit. This could be: Drafting a donor email or social message Creating a fundraising campaign idea Brainstorming event content Generating social media posts or graphics Tips to Get Started: Add details about your organization and mission. Be clear about what you want to accomplish. Include a call-to-action or desired outcome. Think about tone, do you want it friendly, professional, or inspiring? Examples for Inspiration: Basic prompt: “Write an email asking for donations for our fall fundraiser.” Detailed prompt: “Our nonprofit supports local families with food and essentials. Can you draft an email to our past donors asking them to support our upcoming fall fundraiser, highlighting the community impact and including a friendly, concise call-to-action to donate online?” Your Task: Post your prompt in the comments. Reply to at least one other member with suggestions for improving their prompt. React to the most creative or actionable prompt with your emoji of choice! Challenge: Share the AI-generated result from your prompt (only if you want to!) and let’s drop some tips in the comments on how to refine it. Let’s get collaborative and learn from each other! SMS for nonprofits
Is SMS texting supported by Constant Contact. I see conflicting information. When I go to setup it tells me not supported, yet when I search in help I see many articles that show it is. Can someone clarify for me? New partnership with Blackbaud!
Constant Contact has recently introduced a new collaboration with Blackbaud, which aims to bridge the existing gap. By incorporating our top-notch digital marketing and automation features directly into Raiser’s Edge NXT, charities can now easily initiate focused campaigns in a matter of minutes, taking into account the preferences of their supporters. By utilizing Constant Contact's robust marketing resources, they can make use of this information to customize their outreach efforts on a larger scale. Learn more from CEO Frank Vella's LinkedIn Post
