Question: Are there email marketing tools that include SMS and social media campaigns together?
Short answer: yes! 😎
If you've been using Constant Contact for a few months or more, you're closer to a true multi-channel setup than you think. I hear this all the time from business owners who have email humming along nicely. Then they log into a separate scheduler for Facebook, another app for texts, and keep a sticky note (or three) to track what went out where. That's a crazy juggling act. (I say that with love, because I've been there.)
Here's the good news. Constant Contact puts email 📨, SMS 📲, and social media 💬 under one roof. The Social Posting tool lets you plan, schedule, and publish posts from the same dashboard where you build your emails. You can even reply to comments and inbox messages! SMS Marketing is an add-on for Standard and Premium plans in the US, and you can personalize texts with details like first names and birthdays, so even a bulk text send feels personal.
🪄 The real magic happens when you use them together. Campaign Builder helps you create a multi-channel campaign in just a few clicks, and the AI Content Generator can draft copy for your email, social posts, and texts so your message stays consistent everywhere. Here's the simple planner template I use with my clients:
Campaign name and goal: What are you promoting, who are you promoting it to, and what action do you want people to take?
Week 1, Email: The full story. Announce it, explain the value, and include a clear call to action (CTA).
Week 1, Social: A teaser post on Facebook and Instagram that points followers back to your offer.
Week 2, Social: A behind-the-scenes post, testimonial, or quick tip that builds interest.
Week 2, SMS: A short, friendly reminder with a link (keep it under 160 characters).
Final days, Email + SMS: A last-chance nudge to the people who opened or clicked but didn't act yet.
Notice how each channel has a job? Email tells the story, social builds buzz, and SMS delivers the "don't miss this" moment. Each message is different, and each one meets your people where they already hang out.
⏱️ Your first step takes about five minutes: connect your Facebook, Instagram, LinkedIn, and/or TikTok accounts in the Social area of your Constant Contact account. Once they're linked, pick one upcoming promotion and map it out with the planner above. Then come back and let me know how it went, or drop your questions below. I'm here to help!
Constant Contact ELITE Advocate | Cindy Clearwater
